GIN 2020: Crowdfunding online oplossing in de coronacrisis?

22 april 2020, 07:00
GIN 2020: Crowdfunding online oplossing in de coronacrisis?
GIN 2020: Crowdfunding online oplossing in de coronacrisis?
The current COVID-19 crisis has forced many charities to rethink their fundraising strategies, since physical distancing prevents the use of several strategies. One solution could be an increasing focus on crowdfunding: an online donation method. The Netherlands is one of the few European counties witnessing an increase in crowdfunding donations, but is it enough? Below I summarize some results reported by the Giving in the Netherlands Panel studies conducted by myself and René Bekkers.   Crowdfunding in the Netherlands In 2018, the total amount raised through crowdfunding increased with 18%, compared with 2017. However, I argue that crowdfunding in the Netherlands still has a long way to go, since only one out of ten households gives to crowdfunding campaigns on a yearly basis, the average amount is only €43 and most donate only once a year (van Teunenbroek & Bekkers, 2020). In comparison, about 80% of the Dutch household give to charities, with an average of €373 on a yea...
Dit artikel is alleen toegankelijk voor leden van De Dikke Blauwe.


Word DDB Lid
Nog geen lid? Meldt u dan nu aan!

Naast toegang tot alle online content ontvangt u vier keer per jaar het full colour magazine en alle edities van het DDB Journaal Klik hier en meldt u aan.

Al lid? Klik dan hier om in te loggen.
gerelateerde items